In January of 2019, The Dermatology Center decided that they’d wanted to focus all marketing efforts on Coolsculpting. To be competitive, The Dermatology Center was offering a sweet deal on the procedure.

I spearheaded a digital marketing effort that saw an ROI of 326.15%. The Dermatology Center also saw a 256% increase in sales when compared to their efforts in the same month of the previous year.

After researching and concepting, my team and I decided that a 3 pronged approach through digital channels was our best bet.

youtube bumper

A 6 second bumper ad intended to boost awareness and brand recognition for The Dermatology Center. I established custom affinity audiences to ensure that the ads were placed in relevant spaces.

Display

4 differently sized digital display ads to drive clicks to the website. The display campaign was our most successful one in terms of return on advertising spend. It achieved a CTR of 2.41% and 59 phone calls to the client.

Call

Our phone campaign drove 66 calls to our clients business.

Search

Our search campaign targeted long tail, conversion driving, keywords in order to get the best mileage out of our ad spend.